Happy Feet Marketing Plan Essay Sample free essay sample

Line dance beginnings day of the month back to traditional common people dance ( Tatum. 2012 ) . Traditionally. dance has been around for many old ages. although there are many different manners and genres. Line Dance is where persons form one or more lines parallel without a spouse. to execute choreographed. repeated. in unison series of stairss to music ( Free Dictionary ) . Line dancing provides wellness and exercising related activities to make a positive life style. Happy Feet Soul Line Dance Group will function the Tampa Bay Area. We will assist single to larn to dance through line dancing while bettering their wellness. There is non a line dance studio for people. who want learn to line dance and run into other people who have similar involvement. African americans suffer from high blood force per unit area. high blood pressure. diabetes. and bosom disease. line dance give them the chance to better these wellness issues. We will write a custom essay sample on Happy Feet Marketing Plan Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Happy Feet Soul Line Dance Group vision is to go the prima studio supplying line dance that helps each participates improve a wellness issue. In order to accomplish this. we must encompass our mission to supply a topographic point where people can larn to dance for enjoyment. exercising. or run into new people. Happy Feet Soul Line Dance Group has presently outgrown their current location. Expansion into a private studio. will let public and private instructions. private groups parties. and chance to offer other different type of dances. Company Description Happy Feet Soul Line Dance Group was started as a group to larn the current psyche line dance in February 2011. This group conducts and Teachs line dances one time a hebdomad. for an hr and half at a vicinity Elks Lodge. There are three line dance teachers. who teach new line dances and supply single aid to new members to the category. Teachers learn new dances from different nines. parties. or from YouTube. The current genre is R A ; B/Soul. Although. there is non a hebdomadal or monthly cost to utilize the Elks Lodge ; nevertheless there are many bystanders. looker-ons. and smoke. Mission and Goals Happy Feet’s mission is to supply a topographic point where persons can exert at their ain gait. larn to dance. run into new people. addition and better their wellness. societal life and assurance. Overall. be comfy dancing in forepart of others. Our end is to promote persons to be involved with bettering their ain wellness. Harmonizing the U. S. Department of Health and Human Services. African Americans are 40 % more likely to hold high blood force per unit area and 10 % less likely to hold it under control than causings. American Heart Association ( 2011 ) states that 44. 8 % of non-Hispanic black work forces and 44. 3 % of adult females have Cardiovascular Disease ( CVD ) . It farther states 70. 3 % of work forces and 77. 7 % of adult females. who were non-Hispanic black. are either fleshy or corpulent. Core competencesFormed in 2011. Happy Feet has set out to be the best psyche line dance group. The nucleus competences consist of the ability to learn the different psyche line dances. merriment and loving atmosphere. encouraging environment. and promote wellness exercising patterns. Participates can have on regular. mundane apparels. However. we do propose participates wear gym shoes. comfy signifier adjustment. non-binding apparels. Although any garb can be worn. socks and places must be worn at all times. The music for the line dances are up-tempo and current R A ; b choices. every bit good as old school music. Happy Feet line dance does non necessitate any anterior experience. we welcome all experiences ; advanced and non-experience terpsichoreans. Happy Feet provides a topographic point for persons to exert or merely to increase their physical activity in their lives. Situational Analysis Happy Feet looks to supply and implement health within the community. Furthermore. integrating exercising into the day-to-day lives of each individual who visit Happy Feet. As a line dance group. Happy Feet will be known by its terpsichoreans for learning line dance as a manner to remain healthily. lose weight. and do new life long friends. Legal and Political: Happy Feet will necessitate a concern licence to run as a concern. Happy Feet studio will necessitate insurance for the edifice. every bit good as liability protection againstaccidents. Strengths†¢Low cost†¢Low impact exercising†¢Don’t need a spouse†¢Improve overall wellness†¢Formal developing non required Failing†¢Offers one type of dance†¢Use of merely one genre†¢Offer merely line dancing†¢Choreography of the dance could be hard Opportunity†¢Use different genre for line dance†¢Offer different manner of dance Menaces†¢Fitness centres offers assortment of dance manner†¢Established dance studios†¢Economic downswing RivalsHappy Feet rivals consist of fittingness centres. Ballroom dance studios. and specific dance centre studios. Fitness centres. such as the YMCA and L. A. Fitness offer monthly rank while supplying different type of dance category ( L. A. Fitness ) A ; ( YMCA ) . These categories are zumba. hip-hop dance. and line dance. Ballroom dance studios offer professional type lessons in dance hall scene. which teaches The Tango. the Waltz. and Swing. The specific manner of dance would be pole dance categories. Stiletto-Fitness offer classes that tone the butt and acrylonitrile-butadiene-styrene. pole dance at novice lever to progress degree. Pontius pilates. chair dance ( Stiletto Fitness ) . Furthermore. they give each client who marks up for a rank a brace of stilettos. Target market Happy Feet believes that everyone has the ability to dance. and present line dance in a societal environment. The possible terpsichoreans are categorized into six groups: †¢Children ( ages 7-12 ) : this is the age group where we would wish to increase their involvement in dance. †¢Teen ( ages 13-19 ) : teens will desire to larn to line dance because they have watch their friends line dance. at the homecoming dance. prom or party. †¢College/young grownups ( ages 20-24 ) : Young grownups will desire to larn to line dance because when they go to the dance clubs the DJ is playing line dance and all of their friends are dancing. †¢Single and Married grownups ( ages 25-55 ) : will be the biggest protagonists. because they are looking for something to make. Happy Feet offers the chance to run into new people. Additionally allows altering the first dance at nuptialss from the more traditional walk-in. Married Couples can larn to dance together. while run intoing other mar ried twosomes †¢Retired/Seniors ( ages 55 and up ) : Line dance for this age group is exerting to remain wellness. maintain healthy. and to run into new people. Although this is a smaller market. they become long-run terpsichoreans. †¢Corporate Wellness Programs or Business Retreats: concerns that provide wellness plan or have one-year concern retreats. The Marketing Mix Happy Feet wants to increase its engagement and advance health-related exercising. Therefore. we will employee a wellness professional. who will give personalise wellness appraisal. based on your personal ends. Product Strategy: Happy Feet mark market is persons who enjoy dancing for merriment and/or need a topographic point to exert that reduces the impact on the articulations. Harmonizing to AARP. Line dancing provides physical. mental. and healthy benefits. It farther additions memory and tones musculuss. Happy Feet will learn ages from seven old ages old to 55 asset. Finally. Happy Feet will spread out into other signifiers of dance. such as zumba. salsa. and alien. Distribution Scheme: Happy Feet is known for being up to day of the month with the current psyche line dances. Happy Feet will set up a web site for information sing public presentation. group category agenda. including twenty-four hours and times. Happy Feet will supply get downing flat lines dance. for those who hav e neer soul line dance. Promotion Strategy: Happy Feet teachers and current participates will execute presentation at assorted community maps. including wellness carnivals. conventions. corporate retreats and churches. The presentation will include the benefits of line dancing. Furthermore. these publicities include the undermentioned: advertizements through societal media. such as Facebook. circulars. word of oral cavity. every bit good as mini presentation at birthday and anniversary parties. Corporate Wellness plans making consciousness of Happy Feet Soul Line Dance Group. There is non a societal dance studio in Tampa Bay Area. where single can come to dance for merriment. Price Strategy: Happy Feet will hold different degrees of monthly rank ; nevertheless. a monthly rank is non required. There will be day-to-day fee. if monthly rank is non purchased. The flat rank can be cancelled at any clip. with at least 30 days’ notice. The degrees of rank will include a basic degree. silver degree. gilded degree. and a Pt degree. Music Cadmiums with the line dance vocals will be for sale for $ 5. 00. 1. Basic degree rank – will let admittance to three group categories per hebdomad. which will be $ 50. 00 per month. 2. Silver degree rank – will let admittance to five group categories per hebdomad. which will be $ 75. 00 per month. 3. Gold degree rank – will let limitless admittance to group categories. five one-guest base on ballss and three private single instructions each month. which will be $ 100. 00 per month. In add-on. this rank will supply a free Cadmium each month with the line dance vocals for at place pattern. 4. Platinum degree rank – will let limitless admittance to group category. 10 invitees base on ballss each month. five private single instructions each month. which will be $ 150. 00. In add-on. this rank will supply a free Cadmium each month with the line dance vocals for pattern. 5. Daily fee – will let go toing day-to-day any category for a day-to-day fee. if a rank is non purchase. which will be $ 5. 00 per category per degre e. 6. Private single instructions- the cost starts at $ 25. 00 per direction. Private instructions merely let a upper limit of five people. 7. Corporate Retreats- The cost is dependent upon the figure of employees being taught. Customer Relationship Management Happy Feet will go a client focal point organisation. Hoping to run into the demands and outlook of each client by supplying the best trade for the services we provide. To construct this successful relationship with our clients. we will hold a clear understand what the client hopes to carry through from taking line dance category. Happy Feet teacher will be trained on how to find which dancer need each single aid ; furthermore. they will cognize how to breakdown each measure of a dance. In add-on. help the terpsichorean in a gracious and respectful mode. Furthermore. Happy Feet will offer a referral plan. where a client will have a free one-hour private session of direction. for every five referrals that purchases a degree rank. Happy Feet promises to maintain the monetary values low-cost and non to coerce sell. Therefore. Happy Feet warrants each line dance category will run into the demands of the client. Additionally. each line dance category will non transcend an hr and half. The direction category degree will include a beginner’s degree category. intermediate degree. advanced and multilevel category. Dancers in the beginners’ degree are non allowed to travel up to the intermediate degree until six or more categories have been completed and can execute basic moves required in most line dances. At least twice a hebdomad. a Live DJ will play music. Additionally. H2O and a healthy bite will be provided after each degree category session. Budget and MonitoringHappy Feet’s first twelvemonth gross revenues are projected as a loss. as it attempts to derive a steady client base. The estimated start-up costs are $ 10. 000. with a monthly disbursal of $ 5. 000. The monthly disbursals include visible radiations. H2O. advertizement. insurance and rent. phonograph record jockey on consideration. teachers and staff. The start-up costs include: Initial disbursals: 100 battalion of Blank CD†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $ 40. 00Four 24 instances of bottle H2O ( $ 4. 99 per instance ) . †¦Ã¢â‚¬ ¦ . . $ 20. 00First and last month rent for a dance studio†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $ 4500. 00Installation and purchase of mirrors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $ 3000. 00Advertisement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . $ 500. 00 Summary and ConclusionsHappy Feet Soul Line Dance Group has different degrees suited for each individual’s abilities ; hence. offering private and group direction. Additionally. Happy Feet will offer each interested individual an chance to seek one free category. As a customer-focus line dance group. each degree will give each terpsichorean the chance to increase their bone and encephalon wellness. better their balance and position. reduces emphasis and weariness. while contending off diabetes. bosom disease. osteoporosis. and depression. Happy Feet uses word of oral cavity and societal media publicity. such as Facebook. to construct an involvement in line dance. whereas giving the benefits of line dancing. Happy Feet’s selling technique will prosecute to construct patronage ; personal. private. and corporate. These marketing techniques include advertisement in the newspaper. join forcesing with wellness organisations. presentations at different charity events and carnivals. and through word of oral cavity. Happy Feet rank degree pricing gives everyone the chance to pick which rank is suited for his or her demands. Customer Referral plans gives terpsichoreans a opportunity to have private instructions. through encouraging friends and household to partake in line dance. Happy Feet Soul Line Dance Group vision is to go the prima line dance studio. that helps each participates improve their wellness issue. Therefore. be a topographic point where people can larn line dances for enjoyment. exercising. or merely run into new people.